Kaysia Vaughan is Group Chief Customer & Brand Officer at VM Group, with responsibility for leading the Group’s customer and brand strategy. Her portfolio includes advancing market intelligence, enhancing customer experience, strengthening the VM brand and supporting the Group’s continued focus on innovation, growth and service excellence.

Kaysia brings more than 18 years of leadership experience across financial services, banking, insurance and fast-moving consumer goods, with expertise spanning customer experience, brand strategy, digital transformation, marketing and business growth.

Prior to joining VM Group, she served as Group Head, Marketing & Communications at NCB Financial Group, where she provided leadership across key areas of the organisation’s marketing and communications agenda. Her career also includes senior leadership roles at Scotiabank and JN General Insurance Company.

Throughout her career, Kaysia has led initiatives aimed at accelerating digital adoption, strengthening customer experience and building brands that support meaningful and sustainable business growth.

Her professional contributions have earned her several recognitions, including the POSH Emerging ICON Leader Award in 2026 and the Woman of Impact Award from the Canadian High Commission in 2024.

Kaysia holds a Master of Business Administration (MBA), with a major in Marketing, from The University of the West Indies, Mona School of Business and Management, and a Bachelor of Arts in Media and Communications from the Caribbean School of Media and Communication (CARIMAC), The University of the West Indies, Mona.